Abstract
- Paris Saint-Germain (PSG) and The Weeknd’s XO model have deepened their collaboration with “XO x PSG: Past Limits. Past Borders”
- The partnership contains a particular collector’s version “Paris Los Angeles XO” 25/26 Residence Jersey, worn by PSG gamers on the Rose Bowl
In a robust testomony to the evolving intersection of music, sport, and vogue, French soccer powerhouse Paris Saint-Germain (PSG) and world music icon The Weeknd have proudly introduced the subsequent chapter of their dynamic partnership: “XO x PSG: Past Limits. Past Borders.” Constructing on the success of their preliminary 2023 collaboration, this new marketing campaign deepens the inventive synergy between two cultural juggernauts, shifting its focus to Los Angeles to create unforgettable moments for his or her expansive world communities.
This strategic alignment, timed to coincide with each Paris Saint-Germain’s and The Weeknd’s respective excursions, underscores a shared imaginative and prescient of transcending conventional boundaries. The center of this renewed collaboration lies in a specifically co-designed, collector’s version of the membership’s 25/26 Residence Jersey. Dubbed “Paris Los Angeles XO,” this limited-edition jersey options an unique co-branded print that meticulously honors each PSG’s storied soccer legacy and The Weeknd’s distinctive, daring aesthetic.
The joy surrounding the jersey reached a fever pitch as Paris Saint-Germain gamers donned the “Paris Los Angeles XO” package for the kickoff of their current match towards Atlético Madrid on Sunday, June fifteenth, on the iconic Rose Bowl Stadium. Followers desperate to get their palms on this unique piece had an early alternative to buy it on June 14th on the pop-up PSG Home on Melrose Avenue in Los Angeles. Signifying a considerable enlargement of their inventive partnership, the PSG x XO collaboration is, for the primary time, extending right into a complete full product line. This broader assortment combines the visible languages of each manufacturers right into a sequence of unique life-style items, out there now for pre-order on xo.retailer, providing followers extra methods to embody this distinctive cultural fusion.
The broader launch sees the objects now out there on PSG and XO, in addition to at Paris Saint-Germain’s world retail shops, with particular person participant jerseys for stars like Khvicha Kvaratskhelia, Désiré Doué, Ousmane Dembélé, Marquinhos, and Achraf Hakimi additionally made out there.
