Abstract
- To mark the discharge of his newest LP, Whereas The Iron Is Sizzling, Ovrkast. teamed up with Carhartt WIP for a listening social gathering and one-night-only attire collaboration.
- The drop featured an Ovrkast.-designed graphic tee.
The important thing motif for Ovrkast.’s Whereas The Iron Is Sizzling album is a hammer – making Carhartt WIP the right collaborator for the challenge’s launch. To have fun the discharge of the album, the Oakland-born-and-bred expertise tapped the Carhartt offshoot to help on a limited-edition attire capsule.
Kast hosted the album’s listening social gathering on the new Carhartt WIP outpost in Williamsburg, Brooklyn. Free and open to the general public, the occasion consisted of a screenprinting activation, with attendees getting hot-off-the-press Ovrkast. x Carhartt WIP graphic tees, a panel between Kast’s staff and the Carhartt WIP staff, and, in fact, an early album pay attention.
As for the graphic itself, Kast whipped up a clear, all-white T-shirt, stamped with the album’s title and hammer motif. “Able to Strike?” it reads up high, with a cellphone quantity to name listed down under.
“I simply wished some form of infomercial, on-the-street form of poster really feel,” Ovrkast. shared with Hypebeast, seeking to craft one thing that paid correct homage to the challenge, but nonetheless felt “distinctive and vintage-looking.”
“Additionally – this quantity truly works. You may truly name this quantity.”
Hear extra from Ovrkast. on the one-night-only Carhartt WIP collaboration, in addition to his private picks on the album, within the Instagram carousel under.
