The duo, which spoke throughout Drapers Way forward for Trend convention, shared how Orlebar Brown is leaning on Shopify’s experience to unite key stakeholders and streamline the checkout course of.
Additionally they touched on how the partnership has given the menswear model entry to buyer knowledge throughout all channels, permitting it to personalise purchasing experiences in shops and on-line.
Evans stated: “There are other ways to achieve the shopper and social commerce has upended the way in which manufacturers communicate to their prospects.”
Click on beneath to listen to extra particulars from De Cesare and Evans.
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