Online fashion sales surge in June while store sales decline


Whole like-for-like vogue gross sales climbed simply 0.8%, towards a base of 0.9% for a similar month final yr.

Whole vogue like-for-like gross sales have been destructive within the first and ultimate weeks of the month, pulled down by lacklustre retailer gross sales. Non-store gross sales have been robust all through June.

Within the third week of the month, non-store like-for-like gross sales rose by a powerful 21.43% from a robust base of 15.33% for a similar week final yr.

Vogue was the tracker’s finest performing class in June, outperforming life-style and homeware, which BDO noticed was “doubtless as a result of spending on summer season clothes”, with shoppers choosing ecommerce reasonably than brick-and-mortar shops. “This underscores the wrestle going through excessive avenue retailers when weighed towards the comfort of subsequent day supply and simple one-click returns.”

Sophie Michael, head of retail and wholesale at BDO, mentioned: “Client spending continues to be challenged, with little optimism for retailers. We all know that buyers are being extremely cautious relating to discretionary spend, given the numerous noise round rising job losses and volatility within the geopolitical panorama.

“There may be additionally a rising hole between the efficiency of bodily shops and on-line retail. Maybe it’s because on-line retailers have larger agility to regulate their stock and promotional materials to rapidly align to shopper preferences, akin to selling summer season outfits in excessive excessive temperatures and pivoting to waterproofs when the rain arrives.”

“Strategic and focused funding is what is de facto required for retailers with a major bodily footprint to stay aggressive. On the similar time, retailers must proceed to put money into mixing their bodily and on-line choices. With out this funding and native authorities assist, we danger seeing additional retailer closures which has a detrimental impact on our cities and communities”.