Oakley is designing for the subsequent era of human beings. The model not too long ago launched the Spring/Summer time 2025 marketing campaign teasing its latest assortment, “Latitude.” The pictures and movies function otherworldly striped make-up, hooped jewellery, and moon-like landscapes, emphasizing the items’ emotions of metamorphosis.
Described as “morphware in movement,” the gathering spans from technical put on to eyewear. Every bit is constructed for on-the-go adaptability. In a single video, a light-weight vest shell unzips within the again to disclose a extra heavy-duty jacket, excellent for transitional components and diversified terrain. The Latitude Flight Poncho options 4 entrance pockets, fidlock magnetic entrance closure, and a stowable poncho pocket. When unzipped, the nylon jacket is constructed for a efficiency match, obtainable in military inexperienced and cement gray. Different “morphable” clothes embody the Flight Cargo Pants, which function 3D mesh pockets, adjustable waist, and zip-off cargo legs.
Traditional kinds just like the Clifton, Eye Jacket Deluxe, and Plantaris have additionally obtained updates. New muted tonal inexperienced, tan, and black colorways evolve to mix in with Oakley’s futuristic people and their atmosphere.
In response to the model’s Instagram, the total Oakley SS25 “Latitude Assortment” can be obtainable on-line, in-store, and at choose Oakley retailers quickly. Keep tuned to Hypebeast for extra updates.
