Nesbitt joined the enterprise in April 2024 as interim VP advertising, earlier than being promoted to chief development officer in October 2024. She succeeds Leanne Rothwell, who served 13 years with the enterprise.
Throughout her 20-year profession within the market, style and retail sectors, Nesbitt has labored in senior development, strategic, business and advertising roles on the likes of Farfetch, The Outnet and Debenhams.
In her present position, Nesbitt has launched numerous initiatives, akin to Manufacturers in Residence, a programme designed to onboard extra excessive development UK manufacturers that align with the corporate’s ethos in addition to bettering its providing. She has additionally led the cost in launching AI-powered search instruments and a trial of a worth promise.
Nesbitt mentioned: “I’m delighted to be moving into the CEO position at such an thrilling time for the enterprise. Not On The Excessive Avenue is a much-loved model and we all know that buyers are searching for extra considerate and moral methods to buy. I stay up for driving the enterprise ahead as we glance to develop our product providing, develop our partnerships and strengthen the client expertise – additional championing impartial retail within the UK, widening our enchantment and successful the hearts of shoppers nationwide.”
Rothwell additionally commented: “It’s been an honour and a privilege to guide Not On The Excessive Avenue and to have been a part of its journey for over a decade. In that point, I’ve labored carefully with so many inspiring small manufacturers – our companions – who contribute a lot to the UK by way of their creativity, native employment alternatives and dedication to innovation.
“I go away the corporate because it embarks on an thrilling subsequent chapter and I’m so delighted to see Jessica tackle the position of CEO and proceed to drive the enterprise ahead for our workforce, prospects and small model neighborhood.”
