A brand new upcycling app referred to as Loom has launched to supply a manner for customers to breathe new life into their wardrobes – turning previous clothes into bespoke, reimagined items with the assistance of over 100 designers together with AllSaints founder Stuart Trevor.
Loom connects customers to a group of expert professionals, additionally together with upcycling fanatic and designer Lydia Bolton, who provide providers like alterations, dyeing, embroidery and display printing, reworking clothes that may in any other case go to waste into one thing distinctive.
Having undergone an preliminary trial interval, the official launch this week marks a serious step ahead in “making sustainable style each accessible and inventive”.
Based by Daisy Harvey, a seasoned entrepreneur with over 15 years of expertise within the style business, Loom is “positioned to disrupt the style world” by providing a market the place customers can add objects and obtain personalised upcycling concepts from designers.
Harvey had beforehand led the worldwide merchandising outlet crew at Burberry, honing her experience in luxurious style and enterprise operations. She then went on to launch sustainable style market, Löfte, with pop-ups together with one on London’s Oxford Avenue.
Harvey stated: “We’re seeing a shift in how customers view their clothes. They wish to make extra sustainable selections, however additionally they wish to be inventive with their items. Loom empowers them to do each, all whereas supporting our unbelievable unbiased designers.”
Loom additionally boasts a powerful roster of advisors, together with Pan Phillipou, former CEO of Diesel, Georgie Hyatt, founding father of Rotaro, and Stuart Trevor, who now has his new eponymous label that reworks deadstock and classic items.
Trevor commented: “I’ve all the time believed within the energy of reinvention and sustainability in style. Loom is taking that idea to the subsequent stage, providing a platform the place style lovers can breathe new life into their previous garments, which is strictly what the business wants proper now.
“As somebody who’s been a part of the style world for years, I see Loom’s method as each revolutionary and extremely well timed. Their capability to mix creativity with sustainability is one thing that really excites me, and I’m proud to be concerned in supporting a enterprise that’s creating actual, impactful change in how we method style and waste.”
Pan Phillipou stated: “The style business has been gradual to adapt to the sustainability calls for of customers, however Loom is flipping that script. The thought of upcycling has lengthy been thought of area of interest, however with Loom, it’s changing into a mainstream answer. What impresses me most is their tech-driven method, which makes upcycling accessible to a a lot wider viewers.
“By utilizing innovation to drive sustainability, Loom just isn’t solely serving to people reimagine their wardrobes but in addition exhibiting the business how we will cut back waste whereas nonetheless embracing creativity and elegance. I’m excited to help a platform that’s pushing boundaries in such a significant manner.”
Pricing on the platform begins from £30 for easy alterations, with dyeing providers priced at £80. Customers also can have whole objects redesigned, with bridal redesigns ranging from £150 already proving significantly in style on the app.
Loom’s revolutionary method has already caught the eye of business leaders and sustainable style advocates. The corporate has been nominated for the distinguished H&M World Change Award 2025 by the Ellen MacArthur Basis.
