The “Make an Understatement” marketing campaign, which begins on Thursday (20 February), options M&S’s males’s Autograph underwear vary together with briefs, trunks and boxers.
That includes 360 Flex materials for straightforward motion with breathable modal-rich material, the gathering is on the market in black, white, gray, navy and blue colors with seasonal updates together with olive, taupe and inexperienced.
It has been designed to enhance the colourways within the lingerie kinds within the ladies’s assortment, which embrace bras and briefs which might be additionally accessible in black, white, navy and inexperienced.
Mitch Hughes, menswear director at M&S, stated: “The crew and I are past excited to launch our first males’s underwear marketing campaign in 10 years. Because the market chief within the UK, it is solely proper we proceed to cleared the path with elevated, on a regular basis necessities.”
Charlotte Davies, M&S’s lingerie director, added: “We consider that self-expression begins with how you’re feeling, and for many people, that begins with the underwear we select to put on. With our new marketing campaign, we’re inviting clients to embrace simplicity, subtlety and class – exhibiting you don’t have to shout to face out. M&S underwear is about understated confidence, consolation and a simple model that feels nearly as good because it appears to be like.”
Gadgets shall be available in shops and on-line to buy from 20 February. Costs in lingerie vary from £10 for a two-pack of Brazilian knickers to £22 for a non-wired bra, whereas in males’s underwear, costs begin at £26 for a three-pack of briefs, to £40 for a five-pack of trunks.
