This time final 12 months, Minka Dink trialled bodily retail with a pop-up on Chelsea’s Kings Highway. The model doubled the quantity of gross sales it anticipated for the whole pop-up in simply the opening day. The following logical step? Bringing Minka Dink again to King’s Highway for a second pop-up.
The London-based womenswear model, which welcomed 3-hour queues throughout its final 12 months’s pop-up, is bringing its beloved knits, frilly blouses and minimalist denim to 324-326 King’s Highway from 29 March till 16 April.
Right here, at 1,728 sq ft area, Minka Dink will showcase its greatest sellers together with Bibi Shirt, Lila Denims and Evie Cardigan to its clients previous and new. Drop certainly one of its SS25 assortment may also be completely obtainable to buy in-store.
Minnie Royden, Founding father of Minka Dink, stated: “King’s Highway has all the time felt like the final word location for our pop-ups. Our buyer loves buying right here, and we completely love the world and the unimaginable surrounding manufacturers.
“It all the time looks like the right match for Minka Dink, and it’s been incredible to companion with Sloane Stanley, who’ve performed an lively position in our first expertise of bodily retail.”
Beginning as a ardour challenge throughout the pandemic, Minka Dink’s new assortment focuses on transitional items that take you from season to season, mirroring the model’s ethos of making timeless but accessible clothes.
To rejoice the opening of its upcoming pop-up, Mink Dink is giving its Instagram followers an opportunity to win a £1000 voucher, which can be utilized on-line, or in-store on the pop-up.
Hannah Grievson, Property Director at Sloane Stanley, added: “Minka Dink achieved a lot success throughout its first-ever pop-up with us right here final 12 months, and to host its second pop-up is an actual testomony to the alternatives we offer for impartial manufacturers to thrive.
“Getting into bodily retail generally is a daunting expertise, particularly for manufacturers which have constructed a powerful following on social media, and our position is to make it that little bit simpler, offering steerage and help at each stage.”
Pepites, the curated boutique combining European and worldwide manufacturers, has additionally opened a pop-up on King’s Highway. The brand new area delivers a spread of names from Liv Bergen and Karma Koma to Diaperis and Riviera, stocking womenswear, equipment and jewelry.
