An workplace siren, Charlotte York, and a contemporary socialite: these are the cosmopolitan ladies who’ve dominated MarkGong’s current runways. With out coming throughout too kitsch, and whereas nonetheless having slightly little bit of enjoyable, the Shanghai-born, New York-trained designer incessantly captures a myriad of elusive female archetypes. Titled “NOT INNOCENT,” the Shangai Fall/Winter 2025 runway was an ode to the grungy and typically messy icons of early 2000s tabloids.
Likewise, the runway was plagued by papers titled “MarkGong Information” studying scandalous reviews like “Ex GONG GIRL Luna…Down To Her Underwear,” referencing the designer’s buyer base. As fashions trampled over yesterday’s information, the set known as on nostalgia from the Imply Woman’s burn e-book fiasco to Perez Hilton’s heyday and every part in between.
Although the gathering nonetheless retained the designer’s signature sharp shoulders and assertion silhouettes, every look was overcome by a extra sleazy, undone really feel, nodding to the enviously reckless it-girls who crammed the moodboard and our screens. Sequins, lace pussy bows, darkish lipstick, outsized sun shades, and velvet chokers have been so again. Corsets have been cinched, denims slung low, and shirts beneath piles of fur have been extremely non-obligatory.
Nonetheless, the obvious messiness doesn’t imply an un-self-aware mess. MarkGong’s lady revels within the energy of the paparazzi (not in contrast to Paris Hilton’s flashing digicam artwork piece). Some are eternal digital stars and a few may even be Oscar winners (shoutout to the FW25 runway piece Lisa already wore to the awards ceremony earlier this month). For the compulsory off-duty workplace look got here quick sleeve knits paired with baseball caps and pleated trousers whereas fur trimmed blazer lapels added touches of sleazy luxurious.
If MarkGong’s earlier reveals have been outlined by their playful portrayal of characters, this season rebelliously rebuffed boundaries altogether. You’ll be able to try the complete MarkGong FW25 runway within the gallery above, and keep tuned to Hypebeast for extra Shanghai Trend Week updates.
