Abstract
- Mike Cherman’s MARKET has teamed up with Warby Parker for a collaborative eyewear launch
- The duo dropped the “Cherman,” which is available in a chess-inspired checkerboard brown colorway in addition to a jet black one
- Wu-Tang rapper RZA fronts the marketing campaign
One other day, one other eyewear headline. Following up massive information from Oakley and Light Monster up to now week, Warby Parker is the most recent spectacle provider to get in on the insanity. The eyewear imprint has enlisted the likes of Mike Cherman‘s MARKET to create a customized set of frames that weaves within the streetwear label’s design ethos.
Dubbed the “Cherman,” the brand new glasses are available in two colorways of jet black and checkerboard brown, paying homage to RZA’s love for the sport.
To roll out the dual-minded drop, MARKET met up with the Wu-Tang rapper and chess aficionado in New York Metropolis for a correct recreation of chess and a aspect of dialog in regards to the collaboration.
MARKET’s Warby Parker second continues the inescapable eyewear dialog plaguing the style zeitgeist: Is eyewear the following massive factor? With Travis Scott becoming a member of Oakley, A$AP Rocky over at Ray-Ban and Google investing in Light Monster, all indicators level to sure, however all we are able to do is proceed to look at …
Take a better have a look at the MARKET x Warby Parker frames within the lookbook above, and cop a pair for your self now at MARKET’s official webstore.
