Jo Molineux, digital director, stated: “The launch of our new app marks a major step in Mamas & Papas’ digital evolution, reflecting our dedication to supporting dad and mom on their journey to allow them to really feel assured, succesful, and luxuriate in life with their little ones.”
The app, obtainable now through the Apple App Retailer and Google Play, consists of “Uncover the Look”, which contains movies spotlighting nursery furnishings bundles, interiors and equipment, whereas making it straightforward to buy featured gadgets.
A “Swipe to Like” characteristic goals to streamline customers’ purchasing expertise, by permitting them to discover Mamas & Papas’ collections extra interactively and save favorite gadgets to a personalised wishlist.
The app additionally contains a “Mother or father Hub” that gives suggestions, insights and emotional help. This consists of recommendation from Mamas & Papas’ child sleep consultants, that may be tailor-made by age, from new child to over 18 months.
A “Mother or father Hub” additionally affords being pregnant help by means of Mamas & Papas’ charity associate Tommy’s, in addition to spotlighting dad and mom’ real-life tales.
Based in 1981, Huddersfield-based Mamas & Papas now has 62 shops and concessions throughout the UK and Eire, and sells in additional than 30 nations worldwide through partnerships.
Jo Molineux stated: “Designed with comfort and confidence in thoughts, the platform brings collectively professional recommendation, product suggestions, and a seamless purchasing expertise. Whether or not searching whereas awaiting a brand new arrival or throughout a 3am night time feed, dad and mom can simply entry the help and inspiration they want, each time they want it.
“The app has already outperformed our expectations by way of interplay and conversions, with common dwell time of 10 minutes being testomony to the extremely participating content material we’re placing within the palms of oldsters and parents-to-be. We’re excited to proceed evolving the app.”
The introduction of options similar to Apple Pay, sharable present lists, and reward schemes is within the pipeline, she stated.
