Aware clothes model Lucy & Yak is launching a brand new sub-brand, L&Y, debuting in September with small, considerate drops all through the season.
Whereas Lucy & Yak celebrates vibrant colors and daring expression, L&Y will supply a extra muted, tranquil strategy to dressing.
It serves as a pure extension of the prevailing model, designed to go with Lucy & Yak’s collections by catering to a special temper and buyer – those that search extra toned down items.
As a part of this, the vary will characteristic playful silhouettes and soothing tones and prints, all whereas staying true to sustainability, inclusivity, moral manufacturing, and premium-quality materials.
Lucy Greenwood, founding father of Lucy & Yak, mentioned: “L&Y has truly at all times been with us, now we’re placing a label on it.
“Over time we’ve been testing completely different prints, colors and shapes to see what our clients love and it’s turn out to be clear that we’ve got each the purchasers who love the colorful dopamine dressing that Lucy & Yak is thought for, and the purchasers preferring our earthier colors and paired again prints.
“We would like to have the ability to deliver joyful clothes to each of those clients, which is why we’ve launched L&Y – I’m so excited!”
Based in 2017, Lucy & Yak is an unbiased, people-focused model, devoted to upholding a optimistic environmental and social affect. Its mission is to advertise a approach of sourcing, producing and doing enterprise that positively impacts each individuals and planet.
Utilizing sustainable material selections, the model’s merchandise are made utilizing natural, pure, recycled or deadstock materials and are all eligible for Lucy & Yak’s buyback scheme PreLoved, as a part of its continued pledge to maintain their clothes in circulation for longer.
L&Y will launch slowly over the subsequent yr, with a small assortment deliberate for AW25 and a wider providing for SS26 and past.
