The brand new cosmetics line, named “La Beauté Louis Vuitton, marked the LVMH flagship label’s first foray into magnificence in a century, because it provided a variety of powder compacts, brushes and mirrors within the Twenties.
Presently, the posh maison sells a group of fragrances ranging from £255, accessible solely through its personal shops and concessions.
McGrath, who launched her personal magnificence line Pat McGrath Labs in 2015, stated: “La Beauté Louis Vuitton (…) is the results of extraordinary craftmanship, creativity and innovation. What we’re creating right here will unlock a brand new degree in luxurious magnificence.”
Pietro Beccari, Louis Vuitton chairman and chief government, added: “By this new universe, we’ve got the chance to additional accompany shoppers of their on a regular basis lives with objective and pleasure, whereas persevering with to have fun our creativity and heritage.”
Louis Vuitton is the newest in a string of luxurious homes to enter the sweetness area, after manufacturers together with Celine, Prada and Dries Van Noten all launched make-up arms previously 5 years.
LVMH presently produces a magnificence line for Dior and owns magnificence retailer Sephora.
