Australian denim and streetwear model Ksubi has referred to as on Danish former mannequin, stylist to the celebrities and jewelry designer Veneda Carter to model and entrance the marketing campaign for its new ‘Ksuper’ capsule denim assortment.
Recognized for her ‘elevated streetwear’ seems to be and as being Kim Kardashian and Kanye West’s stylist, in addition to for her eponymous fantastic jewelry model that fuses basic types with a touch of 90s hip-hop perspective, Carter is described as “the right Ksuper muse”.
Crafted from premium denim with an exaggerated silhouette, the Ksuper is the baggiest jean in Ksubi’s girls’s denim line-up.
The low rise, outsized jean is launching in six new washes – together with two stone washed mid-blues, washed black, recent white, mud-wash cargo and leopard print. Every pair is completed with identifiable pin-tucks down the leg and Ksubi’s signature lived-in aesthetic.
Shot by acclaimed photographer Richie Davis, Carter “embodies Ksuper’s perspective, mixing her avant-garde edge with Ksubi’s rebellious DNA”.
Carter has styled the marketing campaign with standout items from Ksubi’s seasonal womenswear and menswear collections “delivering daring seems to be that seize the essence of the jean”.
Pip Edwards, Inventive Director of Ksubi, which was based in Sydney in 1999, mentioned: “Having Veneda entrance and elegance our Ksuper marketing campaign is a monumental world second for Ksubi womenswear.
“Veneda brings to life the Ksubi spirit of being genuine – her vogue authority, credibility, distinctive unapologetic model makes her a strong vogue power.
“Her perspective and power makes up her Ksuper-power: giving girls the arrogance to be themselves. She is our Ksuper-star.”
The Ksuper denim capsule is now accessible in Ksubi’s flagship shops in London, Sydney, Melbourne, New York, Los Angeles, Miami and Chicago, in addition to at Saks Fifth Avenue, Ssense, KITH and choose retailers – and Ksubi’s web site.
