On Thursday, Kith introduced the launch of its activewear line Okay-Tech, a performance-driven assortment designed with premium supplies and superior technical options. The inaugural assortment is offered in a modern black-and-white marketing campaign, setting a quiet luxury-aligned tone for the model.
The general aesthetic reads as pared-back, providing a balanced line of necessities characterised by tonal shade blocking and refined technicality. Together with every little thing from outerwear, inside layers, matching pants and shorts, and equipment the primary assortment is not any tender launch. Every garment is appropriate for prime exercise, made with supplies like moisture-wicking honeycomb, 4-way stretch tricot, breathable mesh, and waterproof wrinkle nylon.
In outerwear, Kith highlights the Nylon Bolt Shell Jacket, a waterproof wrinkle nylon shell with mesh lining that optimizes breathability. Reflective accents add to the technical attraction of the design, whereas curvilinear piping offers the mannequin an athletic look. Pants and shorts observe sure components within the jackets together with curved hems and distinction piping.
A number of efficiency t-shirts constructed from nylon blends and moisture-wicking materials embrace the Panelled Donovan Tee, the Engineered Slate Tee, and the Honeycomb Tech Heathrow Tee. Every prime mirrors a number of the reflective accents all through the road and options Kith & Kin and Okay-Tech graphics. To finish the gathering, Okay-Tech gives quite a lot of equipment together with the Nylon Griffey Runner Cap, Collapsible Griffey Camper Hat, and Nylon Camper Bucket Hat, all boasting Okay-Tech’s inaugural branding.
Lastly, a brand new Kith collaboration with On Operating can also be showcased within the lookbook, providing a better take a look at the identical pairs that have been teased by Ronnie Fieg himself earlier within the week. Pictures present the brand new Cloudzone runners in a easy duo of black and white colorways with easy textile uppers and signature soles engineered by On Operating.
The rising curiosity in efficiency gear has led to current tie-ups together with a collaboration between Hoka and impartial operating model SATISFY in 2024 and the brand new joint label NikeSKIMS, which was launched simply yesterday. Kith’s Swiss collaborator On Operating additionally had a serious 12 months, amassing virtually $2.6 billion USD in gross sales in 2024. The premium athletic model has already garnered a powerful checklist of collaborators in 2025 together with Loewe, POST ARCHIVAL FACTION, and INVINCIBLE.
Try the complete marketing campaign within the gallery above. Kith’s Okay-Tech SS25 assortment and On Operating collaboration drops tomorrow at 11 am EST Friday, February 21, 2025, on the Kith internet retailer and Kith retailers.
