Kendrick Lamar has been introduced as Chanel‘s newest model ambassador and face of its eyewear. The American artist, who’s the primary and solely rapper to win a pulitzer Prize, is slated to launch his partnership with Chanel with a brand new eyewear marketing campaign slated to be rolled out later this week.
His relationship with the home of Chanel started in 2023, when he attended the Met Gala which celebrated Karl Lagerfeld. On the Met, he wore a customized quilted leather-based bomber by then-creative director Virginie Viard. Chanel later tapped Lamar and Free for his or her January 2024 high fashion present to design their set to incorporate an illuminated Chanel medallion and a brief movie titled The Button. Whereas it has been uncommon for Chanel to incorporate menswear to its ready-to-wear, they’ve signed on a handful of male ambassadors together with Korean singer G-Dragon, Timothée Chalamet and extra.
Kendrick’s debut eyewear camapign is claimed to be shot by Karim Sadli. In an announcement concerning Chanel, Kendrick mentioned, “Chanel has a timeless legacy and that’s at all times one thing I can get behind. Since they don’t make garments for males, I knew it must be glasses.” Chanel trend president Bruno Pavlovsky mentioned, “We strongly imagine in eyewear and its potential. Greater than a easy trend accent, eyewear is a part of the Chanel attract and is recurrently seen on the runway. Its versatile fashion, taking part in with the home codes, brings a crowning glory to the silhouette. Via the ‘Chanel & moi’ program, we developed varied companies for this class, in an effort to provide an ideal match and one of the best expertise to our shoppers.”
The multi-Grammy award profitable artist made waves this previous 12 months along with his hard-hitting observe “Not Like Us.” The Compton rapper has received 22 Grammys and a Pulitzer Prize for his 2017 album DAMN. His artistic success was largely in as a consequence of his breakout album “good child, m.A.A.d metropolis,” which he launched in 2012. At age 37, he additionally has a artistic studio referred to as PGlang, which he co-founded with Dave Free and has received six Cannes Lions awards.
