Simply weeks after being named the brand new Inventive Director of Dior, Jonathan Anderson has revealed a radical new imaginative and prescient for his namesake label, JW Anderson.
JW Anderson is relaunching as a “modern-day cupboard of curiosities”, spotlighting artisanal objects, seasonal collections, and homeware with a powerful native craft narrative. The refresh comes with a brand new brand, redesigned retail areas, and an ethos rooted in Anderson’s private instincts, passions, and aesthetic obsessions.
“The precept Jonathan Anderson follows is easy to the purpose of being blunt: issues I like and I want to have round me,” the model stated in an announcement. “And every little thing has a narrative.”
The reimagined JW Anderson world contains not simply twisted wardrobe staples however an eclectic mixture of heritage and design items: re-editions of Charles Rennie Waterproof coat furnishings in Scottish oak, Akiko Hirai ceramics, Lucie Rie mugs, vintage gardening instruments, Houghton Corridor Property honey and coffee-flavoured tea from Postcard Teas.
Objects apart, the relaunch additionally indicators a dedication to provenance and craft. Future collections will function Japanese denim, historic English-woven damask silk, Irish linen and Scottish knits, forming a part of the model’s “made in” storytelling construction.
For the debut season, JW Anderson presents a ‘better of’ capsule alongside contemporary additions, captured in a lookbook that includes the designer’s interior circle of pals and collaborators.
The brand new retail expertise, created by architects Sanchez Benton, is tactile and immersive, evoking a home, hand-crafted heat with pure textures and private artefacts. The general impact feels aligned with Anderson’s curatorial strategy and displays his more and more multidisciplinary artistic lens.
The JW Anderson reset lands simply days after the model’s founder debuted his first assortment for Dior Homme in Paris – and for followers of the designer and the storied vogue home, it didn’t disappoint.
On 2 June, Anderson was appointed as Dior’s eighth couturier, overseeing all girls’s, males’s and high fashion collections.
Having turned one other LVMH home, the as soon as quiet and restrained Loewe, right into a vogue and cultural powerhouse, the expectations have been excessive for what he might do at Dior with the sturdy historical past and design codes of the home to reference.
The outcome was a group that paid homage to Dior with a lot of tweed and several other riffs on the signature Bar jacket – sometimes seen in girls’s collections – reimagined for males.
