Ted Baker was purchased by Genuine Manufacturers Group (ABG) in 2022, and entered administration in 2024 after a purchased of economic difficulties. All shops closed however the model continues to function on-line following a brand new wholesale-first method.
In November, Tempo Partnership London signed a five-year deal to handle Ted Baker’s new wholesale enterprise for the UK and Europe. Ted Baker’s wholesale arm has continued to be designed, developed and produced by design and merchandising group New Lobster, a subsidiary of PDS Group.
The gathering makes use of a vivid, recognisably Ted Baker palette in daring floral prints, in addition to navy and white polka dots.
Pleats and plisse are well-liked all through the womenswear providing, which options many occasionwear items. The menswear providing options block print-esque florals and knitted shirts in impartial tones.
Throughout the assortment, Ted Baker now affords its iconic rose wool wrap coat in brief, midi and maxi types.
Costs for the spring/summer time assortment vary from £30 for swimwear to £379 for a jumpsuit.
The gathering takes inspiration largely from the Grand Tour, a visit by way of Europe taken by younger males of the British aristocracy between the seventeenth and nineteenth centuries, with Italy as a key vacation spot.
By the early nineteenth century, the Grand Tour was adopted by each sexes as a method of gaining social publicity and growing their affiliation with European sophistication.
The gathering additionally takes inspiration from Nineteen Twenties posters promoting “The English Riviera”, which noticed the emergence of glamorous theatres and ballrooms throughout southwest England.
To have a good time the launch, Ted Baker is launching Broaden Your Horizons, a five-episode podcast collection on 20 March, that includes conversations with “creatives, entrepreneurs and cultural tastemakers, providing unique insights into their industries, private journeys and inventive philosophies”.
Tom Spearman-Black, advertising and marketing director Europe at ABG, advised Drapers: “Our spring/summer time 2025 assortment is a love letter to the timeless class of journey, drawing inspiration from the Grand Tour and the golden age of holidaymaking. With easy wardrobe staples and elevated day dressing, every bit is designed for versatility – seamlessly transitioning from metropolis streets to sun-drenched escapes.
“Anticipate stylish, thoughtfully crafted types that embody the spirit of journey whereas remaining unmistakably British. Whether or not embracing a Riviera-inspired getaway or getting into the season’s social scene, this assortment invitations you to decorate with sophistication and ease.”
