Home Fashion How Selfridges unlocked the power of customer loyalty

How Selfridges unlocked the power of customer loyalty



21 Might 2025

Ross Beaumont, product and expertise director, Selfridges, instructed delegates at Drapers Way forward for Vogue convention how the luxurious division retailer harnesses information from its loyalty scheme, Selfridges Unlocked, to design tailor-made rewards for its members.


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