In a uncommon likelihood to browse ASOS in actual life, buyers can stand up shut and private to appears from its ‘Summer season, styled by ASOS’ marketing campaign on the two-day unique Tottenham Courtroom Highway pop-up. On 4 and 5 June, curated edits from ASOS DESIGN, ARRANGE, COLLUSION and Topshop will probably be on full show.
Customers are invited to step into an immersive ASOS expertise, that includes curated edits from its signature manufacturers and standout magnificence picks which are must-haves for the summer season season. Unique collections and limited-edition items may even be obtainable to buy in individual, providing a novel likelihood to find them earlier than anybody else.
Hourly giveaways will add to the joy, with guests getting the prospect to win this 12 months’s most coveted drops from Adidas’ cowprint trainers to BreatheMAX t-shirts and Face + Physique merchandise. The marketing campaign will culminate in a high-energy reside DJ efficiency, making it a real celebration of summer season model.
ASOS prospects have been notified concerning the pop-up by way of e mail, nonetheless, passersby are additionally inspired to drop in and discover the whole lot on supply. Take be aware that each one purchases made on the pop-up are ultimate sale, which implies they aren’t eligible for returns, exchanges or refunds.
Livvy Thompson, Head of Advertising at ASOS, mentioned: “Summer season, styled by ASOS is a daring celebration of summer season model. We’re bringing style, magnificence, and tradition collectively in a contemporary and immersive approach — a real reflection of what our prospects love about this season.”
“This marketing campaign is about extra than simply procuring; it’s about bringing the summer season power to London, creating unforgettable moments and provoking our group to point out up as their most assured, expressive selves.”
This comes as ASOS is delving into the waters of bodily retail. Ever because it teased that Topshop, which it owns together with Anders Holch Povlsen’s Bestseller, was headed again to the excessive road in a everlasting approach, it has been trialling bodily retail by means of pop-ups. Again in Might, it entered real-life retail with a one-day pop-up in partnership with dance label DEFECTED Data.
Dubbed ‘Topshop In The Home’, the occasion celebrated the launch of the model’s new summer-ready Talamanca assortment and a limited-edition T-shirt collaboration with DEFECTED – marking a serious second for Topshop forward of its full-scale return to bodily retail this August.
Picture credit score: Rob Jones
