Home Fashion Gucci taps Balenciaga’s Demna Gvasalia as artistic director

Gucci taps Balenciaga’s Demna Gvasalia as artistic director

Drapers - Gucci taps Balenciaga’s Demna Gvasalia as artistic director


Gvasalia’s final present for Balenciaga, the place he has been inventive director for a decade, will likely be offered throughout Paris Couture Trend Week AW25 on 6 July. His successor has but to be named.

Born in Georgia, Gvasalia and his brother, Guram Gvasalia, co-founded luxurious style label Vetements in 2014. He exited the label in 2019.

Gucci, which can also be owned by luxurious conglomerate Kering, introduced the departure of inventive director Sabato De Sarno on 6 February.

De Sarno joined Gucci in January 2023 from Italian luxurious home Valentino, the place he was style director, overseeing each girls’s and males’s collections whereas working alongside inventive director Pierpaolo Piccioli.

Kering chairman and CEO François-Henri Pinault mentioned: “Demna’s contribution to the trade, to Balenciaga, and to the group’s success has been large.

“His inventive energy is strictly what Gucci wants. As I thank him for every thing he has completed over the previous 10 years, I stay up for seeing him form Gucci’s new inventive path.”

Kering’s newest full-year outcomes present that gross sales throughout all manufacturers fell 12% to €17.2bn (£14.3bn) within the 12 months to 31 December 2024.

Gucci’s efficiency dragged down the gross sales with a 23% fall 12 months on 12 months to €7.65bn (£6.37bn). Working revenue plummeted 51% to €1.6bn (£1.34bn).

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