Sustainability occasion Good Competition, which features a second-hand market and quite a lot of workshops, is returning to Westfield London from 16-18 Might and Westfield Stratford from 23-25 Might in collaboration with second-hand market Depop.
The eco-conscious occasion, now in its third 12 months, goals to empower guests to embrace sustainable decisions throughout trend, magnificence and way of life.
Former Vogue trend editor and ‘Queen of Thrift’, Bay Garnett, can be internet hosting an unique ‘Type to Promote Studio’ from 12-7pm on 17 Might at Westfield London, advising guests – who’re invited to carry as much as 5 gadgets of clothes or equipment they now not put on – remodel their undesirable clothes into money, or rediscover and restyle them to put on one other day.
Garnett stated: “Most individuals have a fortune – and particular items to fall again in love with – hanging of their wardrobe and but they largely ignore it, as they don’t really feel they’ve the instruments to remodel them into one thing fascinating.
“I’m excited to empower guests to transform their clothes and remodel them into one thing that’s not solely trendy but in addition resale prepared.
“You’d be stunned how slightly restyling or customisation can change up a chunk of beforehand unloved clothes. I’m an enormous champion of second-hand procuring – it’s higher for each the planet and your pockets. I can’t wait to see what challenges guests will carry me on the occasion!”
An expert photographer will even be available to direct savvy sellers on seize top quality photographs towards rigorously curated backdrops. Photographs can be optimised for resale platforms like Depop, guaranteeing clothes are showcased at their greatest for potential patrons.
The pageant will embody inventive workshops and masterclasses, with day by day classes led by Depop and Loanhood, overlaying flip a love for second-hand trend right into a enterprise, stand out on resale platforms, and sustainable strategies like upcycling and denim restore.
Steve Dool, Senior Director, Model Advertising and marketing and Communications at Depop, stated: “As Depop’s world neighborhood grows, we recognise the significance of IRL experiences the place our sellers can carry their retailers to life and patrons can store pre-loved clothes from their favorite Depop retailers.
“We’re thrilled to be partnering with Westfield, a globally celebrated vacation spot for procuring and neighborhood experiences, to carry extra individuals into the world of second-hand clothes.”
There will even be a SOJO alterations and repairs ‘Repair & Match’ pop-up on the pageant, and the primary 30 guests every day will be capable to get pleasure from free clothes alterations of as much as £40 in worth to assist refresh and lengthen the lifetime of their wardrobe.
Moreover, Kiehl’s can be internet hosting a ‘Refill & Reimagine’ pop-up the place guests will be capable to discover ways to make their magnificence routines extra sustainable, with free skincare consultations, eco-friendly product swaps and items for recycling empty magnificence containers.
The brand new occasion comes as Westfield’s ‘How We Store’ analysis reveals an ‘Eco-Fluency’ development, with 48% of Brits calling for extra sustainability schooling and coaching from manufacturers and retailers within the subsequent 5 years.
Katie Wyle, Director of Procuring Centre Administration for Northern Europe at Unibail-Rodamco-Westfield, stated: “Our ‘How We Store’ analysis reveals the Eco-Fluency development with 57% of Gen Z and millennials planning to dedicate nearly all of their clothes spend to pre-loved gadgets within the close to future, and two in 5 customers calling for prime avenue manufacturers to supply second-hand alongside new collections.
“This 12 months, our partnership with Depop brings the colourful power of digital resale tradition into the bodily house, while our Type to Promote Studio provides alternatives for shared studying and a extra acutely aware, empowered neighborhood.”
