Khloé Kardashian and Emma Grede’s Good American model has launched on ASOS with a curated edit of denim and elevated on a regular basis necessities, “all made to work for each form of physique”.
The items replicate the model’s signature mix of fashion-forward design and all-day consolation, with inclusive sizes starting from UK 2-36, and costs from £50 to £225.
Emma Grede, co-founder and CEO of Good American, mentioned: “We’re extremely excited to deliver Good American to ASOS, a platform with a world attain and such a robust presence within the UK.
“As a London native myself, it’s particularly significant to have the ability to share our model with clients right here and all over the world.
“This partnership is an thrilling step ahead in our mission to make assured, impactful fashion and prime quality denim obtainable to extra girls in all places.”
Shazmeen Malik, Manufacturers Director at ASOS, added: “We’re thrilled to welcome Good American to ASOS. We consider that nice fashion must be for everybody, and Good American’s dedication to inclusive design and various illustration makes it a pure match for our premium model providing.
“We’re excited to supply much more option to our clients – with out compromising on match, high quality or fashion.”
