George at Asda has sights set on Primark's market share


As much as 100 shops shall be remodeled to make George’s providing extra distinguished to spearhead a broader revival for the corporate, The Telegraph studies.

George at Asda reported a 3.5% like-for-like gross sales improve within the three months to 31 March, whereas income on the struggling grocery store chain continued to fall, Asda reported in its most up-to-date first-quarter buying and selling replace. Asda attributed George’s 3.5% gross sales development to a mix of “model, high quality and unbeatable worth”.

Liz Evans, chief business officer of non-food and retail at Asda, who has been on the helm of George since 2022, hopes new funding will assist to propel George past Primark as the most important vendor of garments by quantity within the UK, up from its present place of third. Subsequent is the second largest, she informed The Telegraph in an interview.

“That’s the long-term objective,” she informed the newspaper. “We’re primary on quantity relating to children, however why can’t or not it’s attainable total?”

Asda opened its first George standalone retailer in Might, at Crown Level Retail Park in Leeds.