Abstract
- Études Studio has reimagined FREITAG’s F41 messenger bag, following the Swiss producer’s upcycled ethos and introducing its daring model id into the design.
- The F41-E Hawaii 5-0 bag will likely be launched on July 10 through Études Studio & FREITAG’s digital channels and choose retail places.
For the primary time, FREITAG has joined forces with Études Studio, translating the distinct visible language of the French vogue label into the modern Swiss model’s iconic F41 messenger baggage.
The collaboration between the 2 modern European labels manifests in an attention-grabbing reinterpretation of the long-lasting mannequin, combining Études Studio’s trendy aesthetic with FREITAG’s experience in utilitarian product design.
“With this collaboration, we’ve introduced collectively our ardour for repurposing used supplies and Études Studio’s daring creative imaginative and prescient,” shared Giulia Chéhab, Holistic Designer at FREITAG. “Every bag bears the traces of its first life on the highway and carries the distinctive visible marks of our manufacturers,” she added.
Product.paris
Product.paris
Product.paris
Product.paris
By utilizing solely upcycled truck tarp, every bag is imbued with a singular coloration and pre-existing graphical components that function the muse of the design.
Following the cautious curation of tarp panels, the supplies for the collaboration have been cleaned and minimize at FREITAG’s Zurich headquarters and at last, assembled by one of many model’s shut manufacturing companions.
By matching used tarps with Études Studio’s signature Yves Klein-inspired blue and emblazoning the baggage with its Europa star motif, FREITAG’s utilitarian baggage are reimagined with a layered id.
Undund.data / Lucas Pierrot
Undund.data / Lucas Pierrot
Undund.data / Lucas Pierrot
Undund.data / Lucas Pierrot
Undund.data / Lucas Pierrot
Undund.data / Lucas Pierrot
The label was born in 1993, when graphic designers Markus and Daniel Freitag mixed used truck tarps, discarded bicycle interior tubes, and previous automotive seat belts to make the primary FREITAG bag. Since then, the one-of-one side of its merchandise has remained a central precept. Removed from being a gimmick, the emphasis on circularity and reuse is ingrained in FREITAG’s roots.
The restricted version F41-E HAWAII FIVE-0 messenger bag will likely be out there beginning July 10, 2025 at chosen FREITAG Shops, the Études Studio Flagship Retailer in Paris, chosen retail companions, in addition to on-line at freitag.ch and etudes-studio.com.
