Boohoo Group introduced its determination to rebrand to Debenhams Group on the 11 March 2025, as a part of a brand new technique of pivoting its manufacturers, together with PrettyLittleThing, Boohoo and BoohooMan, into fashion-led marketplaces.
In a normal assembly held at present (28 March), 62% of shareholders vote in favour of the title change.
The outcomes fell wanting the 66% threshold wanted to move the decision in accordance with laws in Jersey, the place the group is registered.
Frasers Group owns 413,477,211 extraordinary shares, or a 29% stake, in Debenhams Group, and voted in opposition to the decision.
Following the final assembly, Debenhams Group will proceed to function underneath the brand new title, however will stay listed as “Boohoo Group plc” in enterprise bulletins.
It’ll additionally go forward with altering its inventory market identifier from ‘BOO’ to ‘DEBS’. The change is predicted to enter impact on 8am on Monday (31 March).
Debenhams Group CEO Dan Finley stated: “Debenhams is again, and we proceed to maneuver ahead as Debenhams Group.
“The profitable turnaround of Debenhams is the blueprint for the turnaround of the broader group. Our greatest days are forward of us and I’m excited for our future.”
On 5 March, Frasers Group elevated elevated its stake in Boohoo Group from 28% to 29%.
The long-standing energy wrestle between the 2 companies intensified final 12 months, following Frasers Group founder Mike Ashley’s failed bid to turn into the CEO of Boohoo Group.
