The gathering goals to “reinvent Fila classics with a contemporary twist” by way of a pared-back color palette of black, white, pale yellow and mint inexperienced.
The gathering encompasses a fashionable tackle its core line of T-shirts, tank tops, sweatpants and sports activities bra, in addition to tennis-inspired pleated skirts and outsized knit jumpers. It additionally consists of crinkle-effect trousers and padded jackets with the Fila brand.
The gathering shall be out there from 6 March by way of the Fila’d web site and chosen shops, City Outfitters within the UK and Europe and Nordstrom within the US.
The marketing campaign was shot by British photographer Harley Weir and is accompanied by a behind-the-scenes video on YouTube. “If I would not put on it, I would not put it out into the world,” Bieber stated within the video.
Bieber was appointed as model ambassador for the Italian sportswear label in 2023, after she debuted in a Fila advert marketing campaign in 2022. That is her first collaborative assortment with the model.
