As a part of its rebrand, Curvy Kate has unveiled a brand new, simplified logotype (beneath) which is now seen on its ecommerce web site and social media websites and will likely be rolled out throughout packaging, labels, swing tags and wholesale channels within the coming weeks.
The London-based lingerie enterprise, which specialises in bigger bra sizes between D and Ok cups, has additionally taken on a brand new marketing campaign photoshoot type because it focuses on way of life and location-style advertising campaigns over ecommerce flatshots and studio photographs.
The brand new marketing campaign type is seen in Curvy Kate’s newest belongings (major picture) for its bestselling strapless bra, which has immediately (21 February) been prolonged to incorporate Ok-cup sizes.
Curvy Kate is bought in additional than 500 bodily retailers throughout greater than 60 international locations globally. Online stockists embody Merely Be, Very, John Lewis, Knickerbox and Subsequent.
The enterprise’s gross sales break up is at the moment 45% wholesale and 55% DTC.
The rebrand will “modernise and elevate the model notion” because it seems to be to “develop [its] DTC channel considerably whereas sustaining and creating sturdy relationships with wholesale companions”, Curvy Kate non-executive director Antonio Marsocci instructed Drapers: “We serve over 60 international locations, however intend to concentrate on the US, Australia and France as key markets, while persevering with to develop our presence within the UK. We’re additionally aiming to launch Curvy Kate on strategic marketplaces over the approaching months.
“By elevated advertising efforts, this model refresh goals to reinforce consciousness and increase our attain throughout all channels, connecting with a fair wider fuller bust viewers,” he added.
Curvy Kate’s earlier (high) and new (backside) logotype
Learn the way lingerie manufacturers are competing for customers’ hearts – and spend – right here
