Throughout its Christmas buying and selling interval, Crew Clothes ecommerce gross sales rose by 70% 12 months on 12 months.
It was adopted by third-party channels, which grew 34%, and retailer gross sales, which have been up 22%. The life-style model launched in John Lewis in 2023 and in Marks & Spencer in 2021.
In its fourth quarter, the corporate noticed like-for-like gross sales enhance of 17%, with a “record-breaking” Black Friday”.
The model opened 15 new shops in 2024 and is planning to launch no less than 20 new websites within the 12 months forward. Shops in Kendal and Keswick are confirmed alongside plenty of refits.
The corporate stated in an announcement: “Crew Clothes stays dedicated in driving each side of the omnichannel mannequin which continues to yield constant constructive outcomes.
“With the growth of Crew’s product providing, the model has seen elevated urge for food with new prospects all through 2024, while sustaining a loyal base of returning consumers.”
