Abstract
- Courrèges’ Pre-SS26 assortment uniquely options 18 associates and muses self-shooting the clothes through smartphone “mirror” selfies in actual Parisian settings
- Impressed by a social media development, the designs by Nicolas Di Felice blends tailor-made athleticism with mushy buildings, blurring the traces between utility and ritual
Courrèges, beneath the inventive route of Nicolas Di Felice, has unveiled its Spring/Summer time 2026 Males’s Assortment and Girls’s Pre-Assortment, with a definite marketing campaign twist. This assortment is deeply influenced by the “Mirrors of Paris” social media selfie phenomenon.
As a substitute of conventional studio lookbooks, Courrèges embraced a extra genuine strategy, inviting 18 associates of the home and muses to self-shoot the gathering in opposition to the backdrop of actual Parisian streets and interiors. These “mirror” selfies, captured with smartphones, supply an unfiltered, spontaneous glimpse of the clothes in on a regular basis life, reflecting a concord of refinement and realism. The marketing campaign photographs showcase the gathering in opposition to tiled passageways, metallic fencing, and the worn textures of the town, emphasizing motion, mild, and self-direction.
The gathering itself options Nicolas Di Felice’s signature mix of tailor-made athleticism, mushy construction, and a fluid strategy to dressing. Key components see the usage of blurring archetypal types seamlessly mixing utility and ritual throughout each males’s and ladies’s silhouettes in addition to the reimagined trench particulars showing as a sporty blouson collar, on skin-tight lycra pants, or shrunken into cut-out prime straps. The gathering introduces the soft-shaped “Strip bag” with ingenious magnetic flaps and a hidden zipped pocket whereas versatil heritage codes see the 1964 cap sleeve defines floor-length polo clothes and males’s tees, micro-houndstooth tweed tailors versatile mini-skorts, and boxy soccer jerseys gown maxi-skirts down.
This assortment continues Di Felice’s exploration of contemporary dressing, providing items which might be each modern and rooted in Courrèges’ heritage, all offered by means of the intimate and uncooked lens of self-expression within the city setting.
