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Consumer confidence ‘fragile’ in March

Drapers - Consumer confidence ‘fragile’ in March


The Index elevated by one level to -19 in March. Two measures have been up, two have been down and one was unchanged compared to final month’s Index.

This compares with the long-term common of -10 for the Index, which has been working since 1974.

GFK mentioned it recorded marginal enhancements in perceptions of UK economic system, however mentioned confidence was nonetheless fragile.

Neil Bellamy, shopper insights director, mentioned: “If shopper confidence have been a affected person languishing in a hospital mattress, a physician would say there’s little proof of a restoration as but. The place can we go from right here? The present stability is to be welcomed nevertheless it received’t take a lot to upset the delicate shopper temper.”

Views on private funds for the previous 12 months have been barely down within the March survey from -7 to -9, whereas perceptions of the broader economic system during the last 12 months and searching forward a 12 months have been every up two factors, at -42 and -29 respectively.

Since September final 12 months, the headline information for the Index has been in a variety of -17 to -22.  That is extra constructive than mid-2022 into early 2023, which delivered the worst headline scores ever recorded, together with 9 months at -40 or worse.

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