The brand new Clarks-branded faculty clothes vary contains skirts, trousers, shirts and jumpers designed for kids aged 4 to 11 years previous. Costs begin at £12.
Daybreak Porto, world head of product, Clarks
Women’ pleated gray skirts retail from £20 for a two-pack. Boys’ common match gray trousers retail from £24 for 2. Costs for a slim-fitting long-sleeved shirt begin from £12. Worth back-to-school bundles can even be on supply.
Providing faculty uniform felt like a pure step for Clarks, world head of product, Daybreak Porto advised Drapers: “Within the UK, Clarks has lengthy been synonymous with again to high school. We perceive that households are busier than ever, and oldsters worth comfort, worth for cash and trusted high quality. More and more, we’ve seen households seeking to store faculty necessities – sneakers, uniforms, backpacks – multi function place.”
Clarks expands on Subsequent faculty uniform providing
Clarks first launched faculty uniform in 2023, in a delicate launch solely via Subsequent – a longstanding associate, she defined. However that is the primary time the vary can be obtainable via Clarks’ personal channels.
“We’ve seen improbable traction over the past two years. Working with the staff at Subsequent – who’re consultants in attire – gave us the chance to study and hearken to what households really need from faculty uniform. We’re now proud to convey it to our personal Clarks channels.”
The brand new uniform by Clarks displays “every little thing prospects already affiliate with the Clarks title”, she stated, “premium high quality, consolation, and sturdiness. These items are made to face as much as busy faculty days, and to final.”
For the primary season launching faculty uniform through Clarks-owned channels, the vary can be obtainable for the summer time Again to College interval solely.
The place will Clarks faculty uniform be obtainable?
Shops the place it will likely be on sale embrace Westfield London; Teesside Park, Stockton-on-Tees; Merry Hill, Birmingham; Trafford Centre, Manchester; Kingston-upon-Thames, London; Silbury, Milton Keynes; Studying, Meadowhall, Sheffield; Bournemouth Castlepoint; Fosse Park, Leicester; and Road, Somerset.
Subsequent will proceed to inventory Clarks faculty uniform all yr spherical, together with in worldwide markets.
“This presently makes quite a lot of sense as Subsequent operates in areas the place the college calendar differs from the UK,” Porto stated.
What faculty merchandise is Clarks providing?
In addition to providing uniform, Clarks is increasing its wider back-to-school vary – from sneakers and backpacks to lunch bins, with 70% new product traces on the lowest costs in a decade, ranging from £25. The up to date assortment additionally options vibrant and triple-black trainers and equipment.
The Clarks 2025 Again to College nationwide marketing campaign, which is able to embrace TV, will function the slogan, High quality You Anticipate, Costs You Didn’t.
The launches observe a shopper survey performed in December 2024, which discovered Clarks rated larger than all opponents for high quality and match. Nevertheless, 24% of respondents stated they didn’t buy faculty sneakers from the model in 2024 due to a notion that they had been too costly.
Clarks has responded with a reimagined supply – not simply in worth level, however in type, selection and relevance, it stated.
A serious overhaul has been underneath method at Clarks since 2024. Vital adjustments had been made to operations in 2024 to “refocusing the advertising method, repositioning the product assortment, and organising the enterprise for restoration and sustainable worthwhile development in 2025″.
Primarily based in Boston within the US, Porto oversees Clarks’ seasonal and long-term product methods, collaborating with groups throughout the UK, Europe and Asia.
Clarks has received the Footwear Enterprise of the Yr, Client Selection award at Drapers Footwear Awards for 3 consecutive years.
