Abstract
- The Burberry Competition marketing campaign launches, exhibiting Liam Gallagher, Goldie, Seungmin, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher in competition mode, shot by photographer Drew Vickers.
- Showcasing the Daniel Lee-led home’s weather-ready edit of clothes and equipment, the marketing campaign additionally teases the July reissue of the 2018 Burberry trench worn by Liam Gallagher.
Burberry has launched a particular Competition marketing campaign to ring in SS25, enlisting a lineup of acquainted British skills throughout completely different generations and genres to characterize the nation’s vibrant reside music tradition. The London-based luxurious home led by Daniel Lee brings the likes of Liam Gallagher of Oasis, DJ and producer Goldie, Alexa Chung, Korean singer Seungmin, and extra collectively within the particular editorial sporting Burberry’s signature motifs and weather-ready staples.
Carrying forth 90s sensibilities with the heavy presence of its recognisable tartan and mod-inspired silhouettes, marketing campaign headliners like Goldie and Liam Gallagher evoke the eclectic period the place genres like Jungle and Britpop made their mark on international tradition. To characterize the following technology Gallagher’s kids, Jean, Lennon, and Molly Moorish-Gallagher, be part of their father, who wears his very personal Burberry parka by Christopher Bailey from SS18 — a teaser of the restricted reissue hitting shops and on-line later in July. The Gallagher kids put on numbers that includes packable capes and hooded jackets in tartan and stable colors.
Different skills embrace Loyle Carner, Chy Cartier, John Glacier, and English mannequin Cara Delevingne — a lot of whom put on tank tops, polo shirts, and bikinis drenched in Burberry’s examine put on and carrying all-weather Marsh rubber boots on their ft. New Highland purses are proven in jacquard-woven Burberry Verify with a waterproof end for unpredictable British climate. Elsewhere, the curved crossbody baggage and quilted Horseshoe kinds draw inspiration from rainwear whereas sustaining a chic attraction.
See the gallery above for a more in-depth have a look at the high-energy marketing campaign.
