Ben Sherman has re-entered the world of sharp tailoring for SS25, for the primary time since 2019 – simply earlier than the pandemic struck in spring 2020 – attributing the transfer to a “resurgence of dressed-up type”.
Tailoring naturally fell off the radar throughout the pandemic, with the nation caught at residence in comfortable joggers, however Ben Sherman’s Artistic Director, Mark Williams, believes now’s the best time to step again in to the formalwear fold.
He mentioned: “Ben Sherman has a long-standing historical past in British tailoring, with suiting taking part in an integral function in previous seasonal collections. Like many, the model noticed a shift away from formalwear throughout the pandemic, which naturally impacted demand.
“With the resurgence of dressed-up type and powerful momentum throughout our UK web site, our new London and Brighton shops and nationwide retail companions like John Lewis, the time was proper to reintroduce tailoring. This new assortment is a assured return, rooted in our heritage and designed to satisfy the evolving type preferences of our buyer.”
Going towards the extra relaxed match tailoring development that’s at present outstanding, Ben Sherman has determined to stay to its Mod roots with its slim ‘Soho Match Go well with’ – coming with a two-button jacket versus unique three button Mod kinds.
Williams added: “Ben Sherman’s strategy to tailoring has at all times been grounded in our model’s heritage. Whereas wider silhouettes and relaxed suits are undoubtedly trending throughout the trade, we consider it is equally vital to supply kinds that mirror what our clients proceed to hunt. Our shopper gravitates towards a sharper, extra fitted silhouette – one thing that’s been central to the Ben Sherman identification for many years.
“The slim-fit featured all through this assortment is a contemporary interpretation of the clear, structured tailoring worn by the Mods, type pioneers whose affect stays deeply embedded in British menswear.
“With the Soho Match Go well with, we took inspiration from the sharp modernists of Sixties Soho, reimagining their assured, dressed-up power with fabrications like linen blends and light-weight wool twill.
“The result’s a group designed to be each versatile and enduring, tailoring that speaks to Ben Sherman’s roots whereas staying related to at the moment’s buyer.”
Maybe a lot better identified for its button-down shirts, which initially rose to prominence as a part of the uniform of early Sixties and late 70s Mods and skinheads, Ben Sherman can be at present that includes because the lead sponsor of Brighton Museum & Artwork Gallery’s new exhibition, ‘The In Crowd: Mod Style & Model 1955-66’.
Brighton was the birthplace of Ben Sherman in 1963, and the model has its personal separate set up throughout the area beneath the title of ‘The A long time’, that includes archive shirts and different key items from its again catalogue.
The museum is situated in Royal Pavilion Gardens, Brighton, and the exhibition is on now and set to run till 4 January 2026.
