Japanese label BEAMS has launched “THE A,” its new line of elevated necessities. Calling the brand new assortment an “experimental venture,” Beams says it “seeks the way in which to redefine “AUTHENTICITY” for the trendy period.” For its inaugural launch, BEAMS’ THE A presents a concise curation of top of the range menswear staples
A primary take a look at the line-up highlights shirting together with a blue flannel and an Oxford shirt, and necessities together with a white crewneck and a black hoodie. The accompanying marketing campaign highlights mates of the model sporting the brand new line, showcasing different silhouettes together with a leather-based blouson, washed denim pants, and a traditional charcoal two-piece go well with.
THE A arrives because the Japanese firm continues to develop its world attain, with elevated exercise within the US. On March 6, the model introduced that it will quickly set up an e-commerce presence within the US, and finally everlasting shops. Within the meantime, the model will open the “BEAMS POP-UP LA” at 620 Imperial Road from March 7 to April 20.
Whereas the gathering has already landed at BEAMS’ Japanese flagship shops, BEAMS can even provide the A on the limited-time retailer “BEAMS POP-UP LA” in Los Angeles.
