Abstract
- AVAVAV and adidas Originals are again with a second collaboration.
- The road options avant-garde hoodies, tops, vests, pants, and shorts.
- The gathering drops on Might 22.
Beate Karlsson’s AVAVAV is known for its playful subversions, and the model’s ongoing adidas Originals collaboration—first launched for Fall/Winter 2025 and now coming into its second iteration—is among the many tongue-in-cheek designer’s greatest work.
The AVAVAV-ificiation of adidas Originals is filled with experiments, illusions, and breakthroughs. Hooded tops are avant-garde sufficient for a Berlin membership. Puffer vests are so bulbous they may as properly double as armour. Pants are rouched for the drama, and shorts purposefully depart little to the creativeness. New Moonrubber Megaride runners and warped Superstars are match for aliens. Regardless of adidas Originals’ sportswear roots, AVAVAV’s take is just not supposed for the court docket; actually, the model comically payments the newest collab as “Excessive Trend, Low Efficiency.”
If you happen to’re confused by the tagline, let the gathering’s accompanying marketing campaign clear issues up. A collection of stills, shot by Lennart Madou, image fashions placing severe America’s Subsequent Prime Mannequin poses whereas trying (and failing) to take part in sports activities. One mannequin is photographed sprawled on the ground attempting to blow a golf ball right into a gap en vogue, and one other is snapped in a fierce stance whereas being pelted with tennis balls.
There’s additionally a trio of quick movies starring champion basketball participant Kahleah Copper, skateboarder Marcos Montoya, and tennis star Maria Sakkari—all of whom efficiently full spectacular athletic acts earlier than fashions attempt (and sure, fail) to repeat them.
The second adidas Originals by Avavav assortment will launch through CONFIRMED and in adidas shops on Might 22. Check out the lineup within the marketing campaign above.
