It comes after Genuine Manufacturers Group introduced its acquisition of American footwear model Sperry in January 2024.
The US model home, which owns greater than 50 world manufacturers together with Ted Baker, Hunter, Reebok and Eternally 21, stated the partnership reintroduces the model to the UK market “the place it holds robust consciousness and affinity, supporting Sperry’s ongoing world enlargement”.
Henry Stupp, EMEA president of way of life and leisure at Genuine, stated: “We’re proud to companion with Gardiners to introduce extra customers to Sperry’s storied heritage.
“With their deep experience in distribution and powerful retail relationships, Gardiner is the best companion to speed up Sperry’s development in these key markets, bringing signature kinds, like the enduring authentic boat shoe, to a brand new technology of customers.”
Ben Gardiner, chief product officer at Gardiner Bros, stated: “We’re excited to companion with Genuine on Sperry, the unique and iconic boat shoe model. Boat footwear are having an actual resurgence, and we stay up for reintroducing timeless silhouettes alongside contemporary new kinds to clients within the UK and Eire.”
