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Amy Powney closes Mother of Pearl to launch new brand

Drapers - Amy Powney closes Mother of Pearl to launch new brand


An electronic mail to Mom of Pearl prospects yesterday stated: “After 20 years on the helm, Amy Powney is stepping down as Mom of Pearl’s artistic director to launch an thrilling new up to date womenswear model and Mom of Pearl is closing.”

Described as a “purpose-driven model grounded in elevated design and sustainability,” Akyn might be unveiled in Might this 12 months with a debut womenswear assortment.

An announcement learn: “As artistic director and associate of Akyn, Amy will have the ability to use her voice and experience on a wider scale, creating deeper affect and striving for continued and significant change inside the trade.”

Powney joined Mom of Pearl in 2006 as a studio assistant and took on the place of artistic director in 2013, a job she has held for greater than 11 years.

Throughout her time at Mom of Pearl, she took half in documentary Style Reimagined, which adopted her quest to make clothes that’s kinder to the planet.

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