AllSaints has partnered with Atlassian Williams Racing, probably the most profitable names in Components 1, on a brand new nine-piece limited-edition assortment “that embodies each fashion and efficiency”.
Drawing inspiration from racing fits from the Williams F1 archive, blended with a sometimes AllSaints aesthetic, the gathering options dual-branded black leather-based jackets, outsized assertion graphic T-shirts and equipment.
Catherine Jobling, COO at AllSaints, mentioned: “We’ve got introduced collectively two worlds that thrive on edge, efficiency and id. The AllSaints aesthetic has at all times been about rebel and individuality and pairing that with the willpower and dynamism of Atlassian Williams Racing was a pure evolution.
“The collaboration captures the depth of Components 1 and interprets it into one thing wearable. Not simply merchandise, however actual design. We needed the items to really feel like the ultimate lap, charged, targeted and unattainable to disregard.”
Luke Timmins, Merchandise and Licensing Director at Atlassian Williams Racing, added: “Atlassian Williams Racing is delighted to be teaming up with AllSaints for this assortment, which completely embodies the relentless willpower and innovation of the group as we battle again to the entrance of the grid.
“F1 is more and more on the intersection between sport and vogue, and with this AllSaints X Atlassian Williams Racing edit we sit up for showcasing this highly effective mix of favor, spirit and efficiency.”
The AllSaints X Atlassian Williams Racing edit might be accessible on the AllSaints web site and in its UK shops, in addition to at Williams’ e-commerce and pop-up outlets, from 1 July.
