The brand new retailer is the most recent in a string of latest openings for the premium British model, together with Princes Sq., Glasgow final month in addition to London’s St Pancras station and Leeds’s Meadowhall procuring centre in April.
The elevated sq. footage will permit the model to “ship an enhanced in-store expertise, by way of a broader product vary and refined aesthetic”.
AllSaints‘ latest retailer follows the up to date design idea utilized in its Meadowhall and Manchester Trafford shops, that was first launched in its Los Angeles retailer final yr.
The shop goals to stress a extra personalised, clienteling expertise by a definite boutique really feel and new hanging model idea.
Buyers may even have the ability to customise any leather-based product in retailer and may anticipate an expanded number of merchandise throughout attire, footwear, equipment and purses, plus a devoted perfume space to mirror one in every of this yr’s key focuses for the model.
It’ll even be one of many first AllSaints shops to introduce cell tills as a part of a wider retailer roll-out happening over the approaching months.
The brand new retailer has created seven new jobs, together with a visible merchandising supervisor to reinforce retailer expertise and window shows.
AllSaints will probably be internet hosting its second “Classes at AllSaints” occasion within the Bicester Village sq. on 19 July at 12pm, which can function three reside singers and can showcase clothes from the most recent autumn assortment. Over 300 prizes may even be on supply to attendees.
Catherine Jobling, AllSaints’ chief working officer, commented: “Our new and improved Bicester Village location displays our strategic give attention to investing in standout shops the place we all know our model resonates strongly. The enlargement permits us to raise the shopper expertise and showcase extra of what makes AllSaints distinctive.
“I’m extremely happy with the crew for delivering such a high-impact retailer, and grateful to our companions at Bicester Village for working intently with us to assist additional develop our enterprise.”
Frankie Mallinson, AllSaints’ international retail director, commented: “Bicester Village is a key location for us, and this bigger boutique permits us to make a much bigger assertion throughout product, presentation and expertise. Its opening displays the energy of our partnership with Worth Retail [owner of Bicester Village and other designer outlets] and the exhausting work invested on each side. We’re assured that, with the help of our expanded crew and the introduction of a broader product supply, this new area will ship an enhanced in-store expertise and assist strengthen prospects’ connection to the AllSaints model.”
