Situated within the premium Decrease Guildhall space, the brand new retailer will sit alongside sister model Hollister.
It is going to showcase Abercrombie’s womenswear, menswear and perfume collections.
The shop goals to ship an elevated purchasing expertise by way of its omnichannel capabilities, together with Click on & Acquire.
This opening follows current signings at Bluewater that embody Pull & Bear, Bershka and Sephora.
Pablo Sueiras, head of name account administration at Landsec, mentioned: “Abercrombie & Fitch’s progress technique is centered on reaching their audiences in particular person by increasing into main UK retail locations. Bluewater, with its growing footfall, gross sales and enhanced model combine, aligns completely with this technique.”
Scott Clarke-Bryan, EMEA managing director of Abercrombie & Fitch, added: “We’re excited to proceed our progress within the UK market, and opening an Abercrombie retailer at Bluewater will assist us to succeed in new prospects and construct on our momentum within the space.”
