Abstract
- A$AP Rocky has formally lifted the veil on his Wayfarer Puffer frames after displaying off the sun shades on the Met Gala and Cannes Movie Pageant
- Rocky additionally revealed his first marketing campaign as Artistic Director to commemorate the discharge, casting a lineup of native fashions from his hometown Harlem streets to entrance the marketing campaign alongside him
- The glasses land in shades of purple, pink, black, blue, inexperienced, and yellow and retail for $202 USD
When A$AP Rocky was appointed as Ray-Ban‘s first-ever artistic director again in February, it appeared like a logical level-up for the eyewear aficionado rapper.
After unveiling the “Black Out Assortment” as his debut supply within the function, Rocky fixated on Ray-Ban’s signature Wayfarer silhouette, stepping out to this yr’s Met Gala in a one-of-a-kind model of the “Wayfarer Puffer” sun shades that includes an 18-karat gold emblem, pure diamonds, and gems. He adopted up the subsequent week with an analogous one-of-one Wayfarer pair for his Crimson Carpet stroll on the Cannes Movie Pageant.
In the end, Ray-Ban and Rocky have formally unveiled the Wayfarer Puffer and its Harlem-shot marketing campaign. An encapsulation of the rapper’s tradition, neighborhood and private fashion, the shoot incorporates a street-cast of native artists and neighbors donning the inflated frames on the blocks Flacko grew up on; a visible testomony to the silhouette’s tagline: “Rooted in Harlem. Designed for the world.”
Whereas the Wayfarer Puffers don’t precisely land in 18-karat gold or emblazoned with pure diamonds, they as a substitute land in a glossy collection of polished hues, together with purple, blue, pink, yellow, inexperienced, black, and white. Every pair runs for a worth of $202 USD.
Peep Rocky’s first creative-directed Ray-Ban marketing campaign within the gallery above.
