Following A$AP Rocky’s appointment as Ray-Ban‘s first inventive director in mid-February, the model has produced the rapper’s debut line of sun shades, dubbed “The Blacked Out” Assortment. Reimagining three traditional Ray-Ban silhouettes with daring design updates and extremely black lenses, Rocky’s debut launch with the eyewear purveyor is a dynamic trio of timeless types.
When taken in as an entire, the gathering illustrates considerably of a chronological evolution of Ray-Ban’s types. The Mega Clubmaster is arguably probably the most vintage-looking, that includes gold-colored steel {hardware} on the bridge and the underside halves of the body. Subsequent, Mega Wayfarer, the model’s most iconic form, evokes the types from the mid-century period with its full acetate body. Lastly, the Mega Balorama is probably the most up to date, interesting to the Y2k sensibilities of as we speak and well-liked sports activities types. Constant are gold-plated particulars and an extra tattoo-style AWGE emblem, representing Rocky’s inventive company. Every buy comes with a particular case printed with an A$AP Rocky 1000-dollar invoice design.
In February, Rocky shared, “I’ve all the time admired Ray-Ban’s skill to remain true to its roots whereas always evolving. I’m excited to be a part of the sturdy heritage and develop the following chapter for an iconic model like Ray-Ban,” in an announcement. Rocky’s involvement within the model is predicted to increase past eyewear, with the inventive director main campaigns, and redesigning Ray-Ban shops whereas mixing the realms of music, style and artwork.
The A$AP Rocky for Ray-Ban “Blacked Out” assortment is on the market now at choose EssilorLuxottica retail shops and on the Ray-Ban webstore for $266 USD per piece.
