Final Monday, on the event of Milan Design Week, Hypebeast’s design vertical Hypeform co-hosted the opening social gathering for the Home of Switzerland Milano.
Going down within the metropolis’s Brera district, the hotly anticipated exhibition took over the Casa degli Artisti throughout the week. To mark its opening, occasion organisers Professional Helvetia teamed up with Hypeform to host a celebration throughout the house, full with meals (together with, however not restricted to, Swiss cheese), drinks, and stay DJ units.
This 12 months marked the third version of the present, which is curated by Marie Mayoly and Alexandre Edelmann. In the course of the opening social gathering, visitors have been invited to have a look across the present, which was based three years in the past with the intention of showcasing Switzerland’s design credentials by means of the work of faculties, rising designers, and types.
For this 12 months’s version, Mayoly and Edelmann set the curatorial theme of “Collaboration” – one thing the organisers describe as being typical of Swiss design. “Collaboration is a part of the Swiss DNA,” Mayoly mentioned in an interview forward of the present’s opening.
“We’re a small nation, so we’ve at all times needed to work with others,” Edelmann provides. “Right here, if you wish to develop, it’s important to go overseas, so we have now that tradition of working with different folks.”
Working late into the night time, the social gathering spilled out into the skin areas. The group featured press, curators, establishment heads and most significantly, most of the designers featured within the exhibition. “The rising skills are the center of the undertaking,” says Mayoly. “We wished to ensure to point out the following technology of Swiss designers.”
The Hypeform x Home of Switzerland Milano opening social gathering occurred throughout Milan Design Week on April 7. Have a look by means of the pictures above and take a look at the remainder of our occasion protection right here.
