Super Bowl ads 2025: Live updates

Individuals are anticipated to wager nearly $1.4 billion on the Tremendous Bowl by way of authorized sportsbooks, in keeping with the American Gaming Affiliation. That will be a document for wagers on the large recreation.

— Contessa Brewer

Jon Batiste will assist kick off Tremendous Bowl 59 with a rendition of the nationwide anthem.

That is the Grammy Award-winning artist’s first look within the Tremendous Bowl as a performer. Batiste fashioned the band Keep Human whereas attending Juilliard and has carried out as the home band for “The Late Present with Stephen Colbert” on CBS since 2015.

The large query is how lengthy will it take Batiste to belt out the anthem? You see, there’s at all times a prop wager on the size of the nationwide anthem.

Here is how lengthy earlier singers have taken:

• 2024: Reba McEntire – 1:36
• 2023: Chris Stapleton – 2:01
• 2022: Mickey Guyton – 1:51
• 2021: Eric Church and Jazmine Sullivan – 2:17
• 2020: Demi Lovato – 1:49
• 2019: Gladys Knight – 2:01
• 2018: Pink – 1:52
• 2017: Luke Bryan – 2:04
• 2016: Woman Gaga – 2:23
• 2015: Idina Menzel – 2:04
• 2014: Renée Fleming – 2:03
• 2013: Alicia Keys – 2:36
• 2012: Kelly Clarkson – 1:34

— Sarah Whitten

The Kansas Metropolis Chiefs have risen to dynastic success in latest 12 months below head coach Andy Reid. Led by Patrick Mahomes, Travis Kelce and Chris Jones, the workforce has appeared in 5 Tremendous Bowls since 2019, successful three.

This 12 months, the workforce seeks to be the primary workforce within the historical past of the NFL to win three Tremendous Bowls in a row.

Earlier than the arrival of quarterback Mahomes in 2017, the Chiefs solely had one Tremendous Bowl title, again in 1969. Since Mahomes, the Kansas Metropolis Chiefs have performed in each AFC Championship recreation.

Mahomes has additionally been named the Tremendous Bowl MVP in every of the Tremendous Bowls by which his workforce was victorious.

— Sarah Whitten

Host metropolis New Orleans is anticipating an estimated 125,000 guests this weekend — together with President Donald Trump.

Lodge demand surged prior to now week, with a spike in curiosity from vacationers in Pennsylvania, New Jersey, Kansas and Missouri, in keeping with journey website Tripadvisor.

Security officers have ramped up their safety efforts for the weekend in gentle of a New Yr’s Day assault in New Orleans’ French Quarter that left 14 individuals lifeless.

— Contessa Brewer and Jessica Golden

In the event you’re a fan of pairing your soccer with some hen wings, your pockets will likely be taking much less of successful this 12 months than standard. Regardless of the chicken flu outbreak, which has decimated egg-laying flocks, chickens raised for meat have been principally unaffected.

Inflation on an annual foundation for recent and frozen hen elements is hovering simply above 1% nationwide, in keeping with the newest client worth index from the U.S. Bureau of Labor Statistics. That is about half the nationwide common for the general CPI.

Nevertheless, earlier bouts of inflation imply that hen costs are a lot larger than they had been simply 4 years in the past. The value for hen elements right now is up nearly 25% from 2021. Against this, the final CPI is just 21% larger than it was 4 years in the past.

Rapper Kendrick Lamar is headlining this 12 months’s halftime present recent off a large night time on the Grammys.

Lamar’s “Not Like Us” single swept all 5 classes it was nominated in final weekend, successful Document of the Yr, Track of the Yr, Finest Rap Efficiency, Finest Rap Track and Finest Music Video.

The music made waves when it was first launched in Might as one in every of a number of diss tracks traded between Lamar and fellow rapper Drake. Drake final month sued his document label, Common Music Group, claiming the label, which additionally represents Lamar, defamed him by distributing a “false and malicious narrative” with the music.

Lamar is launching a nationwide tour with R&B singer SZA in April. SZA can also be set to carry out throughout Sunday’s halftime present, sponsored by Apple Music.

— Sara Salinas

Rob Gronkowski had two possibilities at FanDuel’s “Kick of Future” — now it is the Manning brothers’ flip.

In the course of the Tremendous Bowl pregame present in New Orleans, Peyton and Eli Manning will every get an opportunity to kick a 25-yard discipline purpose in what’s changing into essentially the most high-profile annual pregame betting alternative.

In response to FanDuel’s official guidelines, if each Mannings miss their discipline purpose, the marker is moved up 5 yards. In the event that they each make it, the ball stays on the identical spot they usually kick once more. If the brothers match one another, the third spherical will flip to tie-breaker guidelines.

Followers have till 3:00 p.m. ET to lock of their vote for which brother will likely be victorious. Winners will obtain an equal share of the $10 million prize pool.

— Sarah Whitten

Viewers searching for a Spanish-language telecast of the Tremendous Bowl may have two choices this 12 months: Fox’s cable TV community Fox Deportes and NBCUniversal’s over-the-air broadcaster Telemundo.

The primary time the Tremendous Bowl aired in Spanish was in 2015 on Fox Deportes. Telemundo’s first broadcast of the Tremendous Bowl happened in 2022, and the community has seen its viewership of NFL video games considerably develop since then. Final fall, the 2 networks introduced they might every air the Tremendous Bowl and produce separate broadcasts.

Whereas NFL video games, particularly the Tremendous Bowl, are recognized for his or her explosive scores, the league has been pushing to broaden its viewers, each globally and throughout the U.S. A key a part of that technique is Hispanic viewership, CNBC reported final 12 months.

— Lillian Rizzo

Advertisers as soon as once more shelled out a document quantity for spots in the course of the Tremendous Bowl this 12 months. Broadcaster Fox offered out of advert spots within the fall for the Tremendous Bowl, and greater than 10 of its 30-second commercials had been priced at $8 million, CNBC beforehand reported. Advertisers that obtained in early spent greater than $7 million, the individual mentioned.

Few reside occasions or TV programming garner the viewers that the Tremendous Bowl does every year, making certain advertisers are keen to pay as much as have their manufacturers in entrance of hundreds of thousands of eyeballs directly.

Final 12 months Nielsen reported roughly 123.7 million individuals watched the Tremendous Bowl. This 12 months has potential for much more viewers with Fox providing the sport on its free streaming service Tubi.

— Lillian Rizzo

The Tremendous Bowl isn’t any stranger to streaming as broadcasters have been providing simulcasts of the sport on their providers lately. What’s completely different this 12 months is that the Tremendous Bowl will likely be obtainable on Tubi, the Fox-owned free, ad-supported streaming service.

Shoppers with out cable TV subscriptions or entry to the sport by means of conventional strategies will be capable to watch it free of charge on the Tubi app, which is accessible on streaming TVs, gadgets and telephones.

Fox Deportes’ Spanish-language telecast will likely be supplied, too, and Tubi may have an unique pregame Crimson Carpet present for these searching for an alternative choice to the standard pregame present.

Tubi’s viewership skews towards millennials, Gen Z and ladies, increasing potential fandom for the NFL and attain for advertisers which have shelled out huge bucks.

Tubi will air the identical feeds as these broadcast by Fox — commercials and all.

— Lillian Rizzo