Roman and Williams, the design studio and hospitality group behind Soho’s La Mercerie, will companion with public sale home Sotheby’s to open a yet-to-be-named high quality eating restaurant within the Breuer Constructing.
In 2023, Sotheby’s introduced it will make the storied Brutalist constructing at 945 Madison Avenue its new headquarters. The constructing, as soon as the long-time residence of the Whitney Museum of American Artwork, was formally offered to Sotheby’s for $100 million late final yr, shortly after the home closed a $1 billion funding deal with the Abu Dhabi sovereign wealth fund ADQ.
La Mercerie, with its open kitchen, elegant design, and impeccable French menu has develop into a Soho staple because it opened in 2018. In 2023, the restaurant was listed on the New York Instances Greatest 100 Eating places record and, final yr, it was one among seven eating places listed because the “Greatest Eating places to See and Be Seen in New York Metropolis” by the Michelin Information.
The brand new restaurant will probably occupy the area previously held by Estela and Café Altro Paradiso mastermind Ignacio Mattos’s Flora Bar contained in the Met Breuer museum. (Each the Metropolitan Museum of Artwork and the Frick Assortment had stints contained in the angular Marcel Breuer-designed constructing.)
The wedding of artwork and hospitality has been trending upwards in recent times. In 2024, artwork world powerhouse gallery Hauser & Wirth opened Manuela, its first restaurant in New York Metropolis. The gallery has been on the forefront of the merger between artwork and luxurious. The primary Manuela restaurant opened in Los Angeles in 2017 and, beneath the moniker Artfarm, the gallery have 12 hospitality areas, together with a resort and a vacation farm rental.
Sotheby’s has employed Swiss architects Herzog & de Meuron for renovations to the Breuer. The home is anticipated to maneuver in to its new headquarters within the fall of this yr.
