Abstract
- Hermès brings its interactive set up “Thriller on the Groom’s” from Shanghai to Pier 36 in New York Metropolis
- Company remedy a playful thriller by immersive rooms, mixing storytelling with the model’s signature craftsmanship and equestrian heritage
- The free expertise runs June 18–29, with restricted walk-in slots out there every day on a first-come, first-served foundation
Hermès is ready to open “Thriller on the Groom’s,” its second interactive set up, in Pier 36 – Downtown Manhattan. The immersive expertise brings the model’s equestrian heritage to life, showcasing its craftsmanship, historical past and kooky storytelling.
Initially debuted in Shanghai in late 2023, the set up is ready inside a fictional French property — The Groom’s Home — the place the caretakers of Hermès’ horses reside. However one thing’s amiss: the horses have mysteriously vanished. Company are invited to unravel the thriller utilizing their telephones to obtain clues and monitor progress as they transfer by a collection of elaborately designed rooms.
Hermès merchandise are seamlessly woven into every room, doubling as practical props to focus on the flexibility and artistry of the home’s design. The expertise is timed, including a way of urgency to the mission, and people who efficiently discover the horses obtain a parting reward — a memorable takeaway that ties the expertise collectively.
The set up runs from June 18 to 29, 2025 at Pier 36 in New York Metropolis and is freed from cost. Whereas advance bookings are offered out, walk-ins are welcome throughout restricted time slots (11:00 AM–1:00 PM, 2:30 PM–3:45 PM, and 5:00 PM–6:30 PM) on a first-come, first-served foundation. For many who miss the New York cease, the set up is ready to broaden to Tokyo, Singapore and Paris later this 12 months.
Pier 36
299 South Road
New York Metropolis
