Frieze New York closed its 2025 version at The Shed on Sunday 11 Could, reporting sturdy gross sales, a global viewers and widespread popularity of its formidable performance-led programming. Over its 5 days, the honest noticed 25,000 guests from 60 international locations, who loved artwork works at greater than 65 main galleries from all over the world.
Exhibitors reported sturdy demand from non-public collectors, establishments and foundations, with gross sales throughout all ranges of the market. The honest additionally noticed vital institutional acquisitions by main US museums and college collections, devoted curator and patron teams from throughout the Americas, Europe and Asia, and severe collectors from New York and past.
New York by no means disappoints! You merely can’t beat its vitality. Frieze New York 2025 really delivered.
Maybe most considerably, many galleries talked in regards to the optimistic and ‘supportive’ environment of the honest. ‘The vitality on the honest was amazingly optimistic,’ mentioned Marc Payot of Hauser & Wirth. ‘We’re seeing an much more strong dedication on the a part of collectors, curators and establishments to the story of artwork on this second.’
Programming
This yr’s programme noticed a renewed concentrate on efficiency and public artwork. Highlights included Pilvi Takala’s The Pin, curated by Taylor Zakarin, affiliate curator, Excessive Line Artwork, a co-commission by Frieze and Excessive Line Artwork, and Immortal Coil by Asad Raza – a contemplative piece that invited individuals to hold a plant alongside the Excessive Line. Inside the honest itself, a brand new sound set up by Carlos Reyes, Freestyle Onerous, added a resonant, sonic layer to the customer expertise.
Nonprofits
This yr’s Frieze New York additionally featured the return of the Artist Plate Mission, a charitable initiative supporting NYC’s Coalition for the Homeless. Throughout the honest it raised over $500,000 by means of the sale of limited-edition plates that includes artists together with Jean-Michel Basquiat, Jasper Johns, Rashid Johnson, Danielle Mckinney, Religion Ringgold and Amy Sherald. Proceeds assist life-saving companies for unhoused New Yorkers.
Focus
The honest’s Focus part, supported by Stone Island and devoted to galleries based within the final 12 years below the curation of Lumi Tan, provided important perception into a few of at this time’s most compelling practices.
Mitre Galeria from Belo Horizonte in Brazil was awarded the 2025 Focus Stand Prize for its solo presentation of Luana Vitra. Vitra’s sculptures, ceramics and works on paper draw on the panorama and historical past of Minas Gerais in southeastern Brazil. Júlia Maria of Mitre Galeria commented: ‘This recognition is a significant milestone, particularly as this marks our third yr collaborating in Focus. We look ahead to bringing our programme to the principle Gallery part subsequent yr, persevering with to champion daring and resonant voices from Latin America.’
The gallery offered quite a few works. Different Focus galleries additionally reported brisk enterprise. G Gallery (Seoul) positioned a serious set up by Yehwan Music with a personal establishment, whereas Voloshyn Gallery (Kyiv) offered a number of works on paper and a sculpture by Nikita Kadan. Costs in Focus ranged from $2,000 to $100k, with shows praised for his or her readability, ambition and depth.
Main Gross sales Highlights
Gross sales throughout Frieze New York 2025 mirrored sturdy demand at each stage of the market, with many galleries promoting out their stands. Listed here are some notable gross sales.
White Dice recorded quite a few gross sales, together with a Tracey Emin portray for £1.2 million, alongside works by Etel Adnan, Antony Gormley, Christine Ay Tjoe and Ilana Savdie. Hauser & Wirth offered greater than 25 works by the early afternoon of the opening day, together with main items by Lorna Simpson, Rashid Johnson and Amy Sherald. Gagosian positioned Jeff Koons’s Hulk (Tubas) within the first hours of the opening day. Thaddaeus Ropac positioned a portray by Georg Baselitz for €1m and a piece by Liza Lou for $225k. Tempo positioned all six of its Adam Pendleton work throughout the first few hours, alongside a number of works by Lynda Benglis.
There have been a number of gross sales at Karma, amongst them a Gertrude Abercrombie portray for $350k. Nara Roesler offered a Tomie Ohtake oil portray for $350k. Kukje Gallery offered works together with a portray by Park Website positioning-Bo within the vary of $250k–$300k and items by Kyungah Ham, Kibong Rhee, Haegue Yang and Suki Seokyeong Kang. Mendes Wooden DM positioned Kishio Suga’s Sliced Stones, priced between $200k and $300k, in a museum assortment. James Cohan Gallery, Tina Kim Gallery, Goodman Gallery, 303 Gallery, Gallery Hyundai and Southern Guild additionally reported a number of gross sales.
On the primary day, Perrotin offered out its presentation of work by Claire Tabouret starting from $65k to $200k. mor charpentier offered out its sales space of works by Malo Chapuy, whereas Madragoa offered out its sales space of Rodrigo Hernández. Extra sturdy outcomes got here from Chapter NY, Sultana, Union Pacific and Andrew Kreps Gallery throughout a variety of media and worth factors.
Exhibitor Responses
Exhibitors commented repeatedly on the optimistic and enthusiastic audeince on the honest. Listed here are a few of their reactions to their expertise at Frieze New York this yr.
Millicent Wilner, senior director, Gagosian: ‘The response to our sales space was phenomenal. We had been honoured to work with Jeff Koons on the presentation of three main sculptures from his personal assortment and to promote Hulk (Tubas) within the opening hours of the honest.’
Angela Brazda, director, White Dice: ‘Frieze New York was an distinctive honest that delivered excessive caliber collectors, curators, and establishments, with vital gross sales momentum starting on the VIP preview day that continued all through the weekend.’
Guillaume Sultana, founder, and Kate Park, director of gross sales and enterprise improvement, Asia, Sultana: ‘New York by no means disappoints! You merely can’t beat its vitality. Frieze New York 2025 really delivered. As soon as once more, it affirmed how artwork brings folks collectively in highly effective, unstated methods.’
Samanthe Rubell, president, Tempo Gallery: ‘Adam Pendleton had a transparent imaginative and prescient in pairing his works with Lynda Benglis. The ensuing dialogue captured the eye of the audiences, creating dialog and quite a few gross sales!’
Our debut at Frieze New York has been a excessive level in our journey as a gallery.
Malikiiib Al-Mahrouky, accomplice, Kurimanzutto: ‘The honest was sturdy this yr. We offered works to high-level collectors and museums within the Americas, together with the Dallas Museum of Artwork.’
Marc Payot, president, Hauser & Wirth: ‘By early afternoon on Wednesday we’d offered over 25 works starting from $20k to $1.2 million. Maybe most importantly, the vitality on the honest was amazingly optimistic: we’re seeing an much more strong dedication now on the a part of collectors, curators and establishments to the story of artwork on this second.’
Sam Gordon, co-founder, Gordon Robichaux: ‘Lumi Tan’s Focus part was a spotlight of the honest. For us it was a implausible method to relaunch Jenni Crain’s work and our concurrent exhibitions on the gallery. We positioned work with essential collections.’
Karma: ‘We had been thrilled with Frieze New York. We had so many beneficial conversations with each outdated and new collectors and ended up putting quite a few works in native and worldwide collections.’
Hyun-Sook Lee, founder and chairwoman, Kukje Gallery: ‘It was notably significant to see so many alternatives for Korean artists to enter main museum and gallery exhibitions timed round Frieze Week.’
Tina Kim, founder, Tina Kim Gallery: ‘The response was sturdy, with placements to worldwide purchasers in addition to foundations and museums throughout Europe and Asia, affirming each the energy of under-recognized narratives and the continued resilience of the worldwide artwork market.’
Trevyn McGowan, co-founder, Southern Guild: ‘Our debut at Frieze New York has been a excessive level in our journey as a gallery, by way of gross sales and relationships. We skilled stellar engagement with curators, advisors, museums and collectors, and offered 12 essential works.’
Lisa Spellman, founder and director, 303 Gallery: ‘We love connecting with curators and our collectors at Frieze New York. The standard and focus of the shows, coupled with the supportive vitality has been implausible.’
Daniel Roesler, senior director and accomplice, Nara Roesler: ‘The standard of the honest is strong. Regardless of preliminary considerations in regards to the present financial uncertainty, we have now had an amazing begin to the spring artwork season with curiosity from American and Latin American collectors.
James Cohan, co-Founder and accomplice, James Cohan: ‘We’ve seen sturdy institutional curiosity in our solo presentation of labor by Tuan Andrew Nguyen at Frieze this yr, with each home and worldwide museums shifting swiftly to accumulate work by a sought-after artist.’
Sarah Durning Cope, senior director, Goodman Gallery: ‘Frieze New York proved to be vibrant from the outset and maintained regular momentum. We had been thrilled to position vital works by Carrie Mae Weems, Kapwani Kiwanga, Pamela Phatsimo Sunstrum, in addition to works by William Kentridge and Yinka Shonibare.’
The standard and focus of the shows, coupled with the supportive vitality, has been implausible.
Stuart Morrison, managing director, Hales: ‘We’ve actually felt the vitality Frieze has dropped at New York this week, contained in the honest and throughout the town. It’s a lot welcomed.’
Valerie Carberry, partner, Grey: ‘We had been delighted to return to Frieze New York with a two-person presentation of Leon Polk Smith and Judy Ledgerwood, highlighted within the press as among the best cubicles on the honest.’
Luiza Calmon, accomplice, Fortes D’Aloia & Gabriel: ‘Frieze New York 2025 demonstrated a robust urge for food for high-quality works throughout the spectrum. By the tip of day one, we had offered out all works by Antonio Tarsis in addition to Tadáskía’s, six historic Wanda Pimentel drawings and a collage by Beatriz Milhazes.’
Dakyung Lee, director, G Gallery: ‘It was an honour to current Yehwan Music’s important perspective on at this time’s digital atmosphere. Greater than only a platform for rising voices, this yr’s Focus part provided a second of reflection and sparked significant dialogue throughout the artwork world.’
Julia and Max Voloshyn, co-founders, Voloshyn Gallery: ‘We had been delighted to be a part of Frieze New York this yr. The honest had an impressive vitality and introduced collectively a powerful vary of collectors, curators and art-world professionals. We had been happy with the sturdy curiosity in our presentation and profitable gross sales – it was a really rewarding version for us.’
Grace Schofield, director, Union Pacific: ‘Our first Frieze New York has been implausible. The Shed as a venue is nice! We now have made beneficial and new relationships with native collectors and had an amazing response to new and current positions within the programme. All you’ll be able to hope for with a brand new honest is to go away works within the metropolis you introduced them to, and it has been profitable for that. We look ahead to subsequent yr!”
Rachel Jennings, East Coast senior director, New York, Evening Gallery: ‘Frieze has been an unimaginable venue to introduce this physique of labor to the world. We’re thrilled by the response of collectors (non-public and public) in addition to the press.’
Frieze Viewing Room
You possibly can proceed to discover Frieze New York 2025 with the Frieze Viewing Room, which is open till 16 Could. Search artworks by artist, worth, date and medium, save favorite artworks and shows, chat with galleries and way more.
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Additional Data
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Frieze New York is offered with International Lead Accomplice Deutsche Financial institution, reflecting a shared dedication to creative excellence for over 20 years.
Predominant picture: Frieze New York 2025. Photograph: Casey Kelbaugh. Courtesy: Frieze and CKA
