Woman Gaga’s extremely anticipated return to Singapore is more likely to set off a journey surge, with followers from throughout Asia and past scrambling to safe flights, resorts, and live performance tickets.
The four-show run on the Singapore Nationwide Stadium, scheduled for Could 18, 19, 21, and 24, marks her first efficiency within the city-state in 13 years and the one cease in Asia for her Mayhem Tour.
The frenzy surrounding the live shows has already led to a 202% spike in resort bookings for the week of Could 18 to 24, in comparison with the identical interval final yr, in response to Journey.com.
The journey firm anticipates that the variety of bookings will enhance as soon as extra followers are in a position to safe tickets to the live shows nearer to Could.
In the meantime, information shared with Skift from Reserving.com additionally exhibits a 16% enhance in lodging searches within the week following the tour announcement.
The highest 5 international markets that looked for Singapore as a vacation spot through the interval of Gaga’s Singapore tour (Could 17-25 Could) have been Australia, India, United Kingdom, Taiwan and the Philippines.
The surge in curiosity is harking back to Taylor Swift’s record-breaking impression on Singapore’s tourism financial system in March 2024. However can Gaga’s live shows replicate the identical financial enhance?
Skift calls this phenomenon “stay tourism,” and the newest Megatrends report forecasts that this yr will mark its unstoppable rise.
Lodge and Flight Bookings Rocket
Based on Journey.com, the week of Woman Gaga’s live performance has seen a 76% larger variety of resort bookings in comparison with the next week.
Journey.com’s information revealed that worldwide curiosity is surging, notably from followers in China, Malaysia, Japan, the Philippines, and South Korea.
Funds-conscious vacationers are dominating the pattern, with 38% of lodging searches targeted on 3-star resorts and under, considerably larger than standard.
“Occasion tourism is a big catalyst for journey all over the world, and we consider your entire journey ecosystem in Singapore — comprising each the private and non-private sectors — isn’t just harnessing but additionally producing such demand in a really significant method,” stated Edmund Ong, normal supervisor of Journey.com Singapore.
Based on Reserving.com, Singaporeans are additionally fueling demand, turning the live shows into multi-day experiences, with native searches for lodging rising by practically 12%.
Airways are additionally benefiting. Bloomberg Intelligence analysts predict Singapore Airways will see a serious income enhance, notably within the first quarter of fiscal 2026. Taylor Swift’s 2024 live shows pushed inbound flight bookings to holiday-level highs, and analysts count on an analogous impact from Gaga’s tour.
Gaga’s Solely Asian Cease
With over 1.6 million folks within the pre-sale queue, Singapore’s authorities have issued warnings towards scams, recalling how Taylor Swift’s 2024 live shows resulted in over 1,050 fraud reviews and losses exceeding SGD 658,000 ($492,000).
The one 3 approved platforms for the Gaga live performance ticket gross sales are Ticketmaster, Klook, and KrisFlyer. Nonetheless, there have been reviews of resale websites and social media platforms flooded with scalpers charging exorbitant costs with some listings on ecommerce platform Carousell reaching SGD 38,888 ($28,391).
Nonetheless, as of Tuesday, Skift discovered one itemizing for a Woman Gaga’s Could 24 live performance ticket for SGD 500 ($374) being bought by a consumer in Carousell.
The Taylor Swift Impact
Taylor Swift’s six-night sold-out live performance run in Singapore, between March 2 and March 9 final yr, is commonly touted a masterclass in event-driven tourism.
Town-state noticed 1.48 million customer arrivals and consultants projected tourism receipts of SGD 500 million ($373.5 million).
Within the first week of March, Changi Airport reported a 20% enhance in arrival visitors in comparison with the identical week in 2023. Lodges noticed a 19% occupancy acquire over the six nights, with about 70% of live performance attendees flying in from different nations. Singapore Airways reported an 88% load issue, certainly one of its highest non-holiday peaks.
The Key Distinction?
Singapore’s authorities reportedly paid as much as SGD 3 million ($2.2 million) to safe Swift’s unique Southeast Asian exhibits. Nonetheless, Singapore reportedly gave no such grants for the Gaga live performance.
Edwin Tong, Singapore’s minister for tradition, group and youth, informed parliament this month, “No authorities grants got to safe Woman Gaga’s live shows in Singapore.”
He stated Kallang Alive Sport Administration (KASM), the corporate managing the Singapore Sports activities Hub, dealt with the negotiations.
